Tile tags and meta tags still do matter in SEO today. First let’s look at the definitions of tile tags and meta tags:
Tile tags: HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
Search engines display title tags in their results along with another less important on-page factor, the meta description tag. Here is an example on how a title tag looks:
Meta Tags: Metadata is data (information) about data.
The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page, but is visible on the search engine. A meta tag uses key words to describe what the page is about by using page description, keywords, author of document, and other useful information.
Here is where you will find the meta tag on a search engine:
Now that you know what title and meta tags are, here are some useful tips.
Tips for creating Tile Tags
Be Accurate and Specific – Key words about your topic is very important. Stay brief and on the topic.
Speaking of Keywords – A good rule of thumb is to try not to target more than a couple keywords per page.
Pay attention to the length– . Title tags are allowed a maximum of 70 characters is the maximum amount of characters before they display an ellipsis – “…” to signify that a title tag has been cut off. Your title tag may not make sense to a user if it gets cut off before the point is made, so be sure to check title tag length. Use common some common sense. if you make a title tag longer than 70 characters, does the cut off make sense to the viewer?
Make keywords visible- Be careful that your keywords don’t get “lost ” in a long title tag. Rule of thumb? Keep keywords a priority and put them in the beginning of your title tag.
Try to Be Enticing and interesting- Ask yourself: Would you click on it? Does the title tag display useful information that makes the viewer decide it is worth their time to click on?
Tips for Meta Tags
1. Don’t be lazy and ignore them
They don’t take much time to create and write. You only need a few brief sentences that describe your page. It can make a big difference for SEO if you simply take the time and write a meta tag for each page of your website.
2. Make them informative, enticing and “to the point”
Don’t just pick a keyword and repeat it or just put in a bunch of keywords. Use complete thoughts that describe your page and use a few appropriate keywords in your sentences.
3. Keep them between 150 and 160 characters
Yes, just like title tags, there are character limits in meta tags also. However, you do not want to just write a few words either. Without a defined meta description tag, search engines will find text in the content of the page for the description (which may or may not be a good representation of your site.) However, if you use too many characters,the text will get snipped at around 160 characters, which could make it unclear. (Just like title tags) Keeping your meta description between 150 and 160 characters will ensure that you maximize the space available and avoid having your text cut off.
4. Utilize (but don’t abuse) important keywords
Please, don’t use keywords for “click bait” or keywords that aren’t relevant to your page. Be honest as possible while using keywords to your advantage. And again, just don’t “repeat keywords” Another tip: sometimes using your location as a keyword will define your SEO, especially if you are a local business.
SO, don’t ignore your tags!!! They are easy and use them to your advantage. If you need help with title tags, meta tags or any other “seo” related stuff, free feel to contact us!
Lets see your business grow,