SEO Use Descriptive Urls

Use descriptive Urls


You need to use descriptive urls if you want great SEO. So, before we discuss how to make descriptive URLs: What exactly IS a Url?

A URL (Uniform Resource Locator), more commonly known as a “web address”, specifies the location of a resource (such as a web page) on the internet. The URL also specifies how to retrieve that resource, also known as the “protocol”, such as HTTP, HTTPS, FTP, (you have probably noticed them before)

In Layman’s terms: it is simply your web address. But not just for your main site; every page on your site has an unique web address (or Url). Descriptive URls are important for every page on your site.


What does a descriptive Url looks like vs..say, a bad one?


This page displays information for dates and times to attend the borough meetings in Quakertown. Look at the Url and where I circled it. There is nothing on the description about a borough meeting or schedule. If someone just looked at the url or webpage address, they would have no idea what this page is about. And guess what? Google won’t know either. And in the world of SEO, this is a disaster!





Here is a good example. Again, if you just look at the web address (and not the page), you would know that this page is about how to make a cake. Notice how the title of the page matches the url on the address. This tells Google exactly what information that the page is offering.


Some tips and tricks for descriptive Urls


  • Keep it specific, but not incredibly long : the more descriptive the URL, the better. Try to keep it as simple and too the point as possible, while still providing enough context so the user knows what to expect when the arrive at the page.
  • Use keywords: Think about how would someone search on Google to find the information that you are providing.  Research and find popular keywords relevant to your subject matter. Make sure these keywords are in your Url as well as your title and content of your page.
  • Use dashes: for multi-word URLs, dashes between words act as word separators. Dashes are preferred, rather than using underscores. Look at the url from this page 🙂
  • Avoid symbols and spaces: This is too confusing and will not benefit your SEO in any way.Fortunately many websites, like WordPress, will put in descriptive Urls for your posts and pages. If you don’t like what they choose, you can easily edit the wording :).

As always, if you need any SEO help or have any questions, free feel to contact us 🙂

Let’s see your business grow,



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