New Feature Facebook Split testing

Now, as any experienced Facebook marketer knows, Facebook split testing has been around the block for some time now. However some of you may be seeing this popping up when making campaigns:


Yes, Facebook launched another feature this fall. But….didn’t they have split testing before? Why is this a big deal? Well, this is a NEW and IMPROVED version of Facebook creative split testing!

So, what can can do NOW with this new and improved version that you couldn’t do prior?

  • It addresses creative.  So, before if you wanted to split test creative, it was difficult to make it a true A/B test: you had to create 2 or more ads under the same ad set.
  • Speaking of A/B tests: you NOW have the option to add more: A/B/C/D/E is now possible
  • Test two different CTA buttons: –This is important to me because a CTA button can really increase or decrease leads.
  • Test different Texts, headlines and link descriptions: there is many more details you can test now.
  • You can take the same ad (that is working well for you) and test different landing pages. This is so important to know to generate leads! I had a client once who had a great ad, but once the potential customers when to his landing page, they left the site. No one opted in and they average time spend on the landing page was 3 seconds. So clearly testing landing pages is very valuable!

So have fun!! Play around! Let me know if you like the new feature Facebook Split testing.


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